Digital transformation—whether it’s migrating to the cloud or deploying enterprise CRM—is all about driving results and improving productivity. Generative AI is no different. According to a survey of analytics and IT leaders, the benefits of adopting generative AI include faster business decision-making, operational efficiencies, more time to focus on valuable work, automated workflows, and improved customer experience.

But for generative AI to realize all these benefits with your data and analytics, you need to identify on a high level what you want to achieve.